Professional Painting Contractor

Fall 2012

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MARKET FOCUS Focus: Comm T found success by bidding on a wide range of commercial projects; others choose to specialize. Torrey Richards, for example, focuses on athletic club repaints in Portland, Ore. "The products, application tech- niques and scheduling that I use are all specific to the needs of an athletic club," says Richards, owner of West Coast Painting. "If I was to bid a restaurant or grocery store, I would be out of my element and unlikely to be competitive with my pricing." No matter which commercial niche you serve, it's important to continually improve your business systems and make sure you have the multi-use buildings – opportunities abound if you do your homework and understand the market chal- lenges and coatings requirements of the different commercial segments. Some painting contractors have oday's commercial paint- ing field is wide open. Offices, restaurants, retail spaces, government and 4 PPC Fall 2012

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