Professional Painting Contractor

Summer 2012

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JOBSITE JOURNAL THE PAINTER'S LIBRARY Finance Without Fear: A Guide to Creat- L.A. WOMEN'S CENTER n LOS ANGELES, CA – On any given night, nearly 14,000 women with- out permanent homes sleep on the streets of Los Angeles County. Since 1978, the Downtown Women's Center and its 700-plus volunteers have been serving that population by providing housing and a safe and healthy community fos- tering dignity, respect and personal stability. The original DWC building was on a city block slated for development. In order to accommodate the development and the DWC program, the city ar- ranged for the center to take ownership of a dilapidated structure at 442 South San Pedro Street for $1. Once known as the Renaissance Building and originally housing the Elias Katz Shoe Company, the 1926 structure was one of a number of collaborations between pioneering female builder/developer Florence C. Casler and architect William Douglas Lee. Construction began in August 2009 for a retrofit of the six-story, 67,000 square foot building to include 71 residential units plus a day center, clinic, cafe- teria and store/café where clients and residents can work. Aside from the historic restoration of the building and the adaptive re-use, the newly completed facility is in line for a LEED Silver certification from the U.S. Green Building Council. Spectra Company, of Pomona, Calif., helped by using Sherwin-Williams Solo on the project. With less than 50 g/L VOCs, this interior/exterior product complies with California's stringent VOC regulations, while providing excellent adhesion and good durability. SEE MORE PHOTOS of the company's restoration projects at www.spectracompany.com. ing and Managing a Profitable Business, by William S. Hettinger & John Dolan-Heitlinger. Published by the Institute for Finance & Entre- preneurship, Finance Without Fear was the 2011 winner of the Inter- national Books Award for best book in the entrepreneurship and small business category. See the complete list of awards at International- www.BookAwards.com. The book is available as a 312-page paperback for $25.95, or as a PDF download for $15 from www.financewithoutfear. com/store.html. A com- plementary chapter can also be downloaded at the site. GET VISUAL TO CONNECT WITH CUSTOMERS ON FACEBOOK P Early results show that brand pages are enjoying an average 46 percent more engagement per post with the new Facebook Timeline format, says Entrepreneur maga- zine. Brands that use mul- timedia content like photos and video fared best, so try to include them whenever you can. TIP: Check out the excellent visuals being done by companies like Coca-Cola, Harley-Davidson and Sherwin-Williams for ideas on what to post on your own Facebook wall to better connect with your customers. PPC Summer 2012 29

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