Professional Painting Contractor

Spring 2012

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JOBSITE JOURNAL IN ONE WEB MINUTE 8 This is what is taking place every 60 seconds on the internet, according to Go-Globe.com: • More than 168 million emails sent NEW COLOR TOOL n With CHIP IT!, you can turn any online image into a palette of paint colors. The first-of-its-kind web-based tool allows users to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the col- ors contained within the picture. To get started, create a profile at www.letsch- ipit.com and then add the CHIP IT! bookmarklet to your browser toolbar. This bookmarklet allows you to identify up to 10 Sherwin-Williams paint colors rep- resented in online photos simply by scrolling over the image. You can add the photo and corresponding color palette to your CHIP IT! profile, share the cre- ation socially or print it out. "Our customers seek inspiration from a wide range of places," says Jackie Jordan, director of color marketing for Sherwin-Williams. "We want to help them take that inspiration and turn it into a reality." FIND MORE color resources at www.swcolor.com/contractor. • 695,000 Facebook status updates and 510,040 comments • More that 694,445 Google search queries • 370,000+ minutes of Skype voice calls • 13,000+ hours of music streaming flows from Pandora • More than 13,000 iPhone apps are downloaded • 600 videos (about 25 hours of content) are uploaded to YouTube See more in an infographic at www. mediabistro.com/ alltwitter/internet-60- seconds_b10248. MORE CONTRACTOR RESOURCES ON THE NEW SHERWIN-WILLIAMS WEBSITE PAINTING CONTRACTORS will find more information and ways to personalize their ex- perience on the new Sherwin- Williams website, launched in Feburary. The redesign provides five distinct customer experiences, including one dedicated to professional painting contractors. By simply completing an online registra- tion, contractors can now save their go-to products, colors, store locations, articles of inter- est and more into their own my S-W.com dashboard for future visits. Social media buttons make it easy to share ideas as well as product and color info with customers. Videos, case studies and articles on business building and project solutions are an integral part of the new website. Customers can elect to receive email communications and contribute product ratings and reviews once registered. Visit www.sherwin-williams. com and click on the painting contractors site link, and stay tuned for more enhancements to follow later in the year. PPC Spring 2012 27

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