Professional Painting Contractor

Summer 2011

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COLOR Introducing HGTV® HOME New paint line helps guide color choices L 8 PPC Summer 2011 ooking for better ways to help your residential customers in the color selection process? HGTV HOME by Sherwin-Williams, an exclusive new line of interior paint and supplies, is now avail- able only at Sherwin-Williams stores. The paint company's licensing partnership with the cable TV network includes eight unique color collections, an array of applica- tion tools and painting supplies and durable, low-odor paint avail- able in flat, satin and semi-gloss. HGTV HOME by Sherwin-Williams paints are easy to apply, offer good hiding and a zero-VOC* formula. Each of the unique color collections contains 20 coordinating colors to help homeowners create harmonious room to room color transitions. Look for HGTV HOME by Sherwin-Williams product dis- plays and color cards in your local Sherwin-Williams store. While the line was designed for homeowners, Jackie Jordan, director of color marketing for Sherwin-Williams, outlines five ways residential contractors can use it to deliver quick color solutions to customers.

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