Professional Painting Contractor

Spring 2013

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Color The 2013 Color of theY ear M idcentury meets 21st century with the Sherwin-Williams 2013 color of the year, Aloe (SW 6464).  "This is no ordinary pastel – Aloe is funky and glamorous, demure and free-spirited," says Jackie Jordan, Sherwin-Williams director of color marketing. "While Aloe's vibe can verge on retro, when paired with caviar blacks, crisp whites or soft grays, suddenly Aloe has a new soul and attitude. And Aloe is highly adaptable, making it a perfect pick for everyday spaces such as a breezy sunroom or a well-dressed living room." For a tranquil aesthetic, Jordan recommends coupling Aloe with natural textiles, aged metals or warm wood tones in light to medium finishes. For a more energetic look, Jordan suggests combining Aloe with vintage chartreuse, floral lilacs and vivid corals.  Aloe is one of 40 colors that make up the 2013 Colormix forecast. Selected by Sherwin-Williams color exper ts, the shades are grouped into four palettes: Midnight Mystery, Honed Vitality, Vintage Moxie and High-Voltage. PPC Check out the complete Colormix 2013 palettes at swcolor.com/contractors. Easier Color Visualization: Edge masking no longer required COLOR VISUALIZER enables you to customize interior or exterior home images with more than 1,500 Sherwin-Williams colors. Testing different colors is now easier as edge-masking is no longer required. Simply drag-and-drop a color into an image or select a brush to paint specific areas of the photo. Also: Improved image edge detection, updated brush tools and more control making detailed changes to a scene. Visit swcolor.com/contractors. COLORSNAP STUDIO blends features of the Color Visualizer, ColorSnap smartphone app and the Explore Color functionality into one easy-to-use iPad app. True-to-life shades make color exploration and selection simple. You can also paint a room with the swipe of your finger, access the SherwinWilliams product guide in the app and share palettes on Facebook or Twitter. Download free at the Apple App Store. PPC Spring 2013 29

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