Professional Painting Contractor

Summer 2014

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PPC SUMMER 2014 19 N ew Sherwin-Williams Loxon XP IR Reflective Coating integrates proven concrete and masonry protection with ad- vanced infrared technology that reflects solar rays back into the atmosphere. The result is lower exterior surface tem- peratures, less heat gain, reduced building energy consumption, cooler interior tempera- tures and increased oc- cupant comfort – with an attractive appear- ance that withstands the elements. "Loxon XP IR combines outstanding high-build performance and in- novative solar reflective technology, which makes it an ideal product for concrete and masonry buildings in consistently sunny, high-temper- ature regions," says Karl Schmitt, vice president, marketing, research and design, Sherwin-Williams. "The product can have a positive impact on a building by reducing environ- mental demands." Because Loxon XP IR's advanced infrared technology contains pigments that reflect ultraviolet (UV) rays back into the atmosphere, it helps reduce a building's exterior surface temperature, especially if it's exposed to constant sunlight. That means interiors stay cooler, helping to reduce energy use. High-build performance and protection Loxon XP IR provides the same great high-build performance and outstanding protection as Loxon XP for concrete, cement composition panels, concrete block, brick and stucco. These high-build coatings provide a breathable, elastic finish that helps bridge hairline cracks and can be applied in one less coat compared to conventional masonry coatings, saving time and labor. They are tough enough to withstand wind-driven rain, heat, humidity and salt air, and resistant to high alkalinity, efflorescence, chalking and fading. In addition, Loxon XP IR and Loxon XP allow for quick application, durability and an attractive finish and may be applied to surfaces with a pH of up to 13. A Coating for Cooler Interiors PRODUCT FOCUS Solar reflective coatings technology helps reduce energy use. - , pa b co b fin ha ca le co c co c PPC New Loxon XP IR Reflective Coating is available in six highly reflective colors. Get more product info and download MSDS and data sheets at

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