Professional Painting Contractor

Winter 2013

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PROJECT PROFILE Better Branding w A UTO I NDUSTRY L EGEND Carroll Shelby made his mark first as a driver, breaking land speed records at the Bonneville Salt Flats and winning the 24 Hours of LeMans and other highprofile events. When a heart condition cut his racing career short at age 36, he turned to designing cars, and is best known for the AC Cobra and Shelby Mustang highperformance vehicles. A year after Shelby's death in 2012, the Los Angeles headquarters of his company, Carroll Shelby International, Inc., got a new paint job more befitting the auto icon – turning a nondescript concrete building into a stunningly colorful showcase property. "The old paint was peeling in the heavily weathered areas," says Brett Riordan of Tellus Global, the general contractor on the job. "We also had 18 PPC Winter 2013 an idea to update the color scheme so the building would resemble a blue-and-white striped Cobra Mustang." Bids for the painting were solicited and the job was awarded to CertaPro Painters of Santa Monica. Some of the tilt-up cement was also in bad shape, says Stephen Winterrowd, owner of CertaPro Painters of Santa Monica, so crews primed the complete surface with Loxon Masonry Primer before topcoating with A-100 Exterior Acrylic Latex Paint. But the biggest visual transformations were the result of some bold color and design choices, including large blue horizontal striping against the white walls. "The main challenge there was showing the client the size of the stripe," Winterrowd says. "We had to tape a section of the building and then re-tape it to the final size they wanted." The striping color

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